Ikara Insights

Ikara CX Situation Report

The COVID-19 pandemic continues to change the world as we know it. As we quickly move towards the end of Q1, most of us realise we are all living in a critical moment in human history, but few may be aware of how the changes brought about by Covid-19 are impacting consumer-brand relationships. According to the World Economic Forum (Davos Manifesto 2020), last year accelerated the societal shift in consumer trust with consumer sentiment towards